In the book, readers are introduced to five sections: Section I examines the historical and cultural perspectives of conversation. ...
Lee masGiven the relative indeterminacy of law, it is no surprise that the problem of interpretation has always been one of the ...
Lee masMarcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate ...
Lee masAims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
Lee masPersonal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute ...
Lee masPublic Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding ...
Lee masThe first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
Lee masTeaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers This ...
Lee mas